WHY? THE MUSICAL
Why? The Musical is a theatrical endeavour conceived and realised through a unique creative collaboration that brought together some of the best and brightest minds from around the world.

Why? The Musical was an extraordinary, profound and multi-faceted production staged for Expo 2020 Dubai. The musical encompassed large-scale cast, production design (including sets, props and costume) projection design and sound design – creating a truly immersive experience at an unprecedented scale.

The unique and innovative identity of the show venue – Al Wasl Plaza – drove the creative and production processes towards a common united goal, ultimately resulting in a meaningful show that was engaging, memorable and immersive for people of all cultures, enshrining a legacy of enrichment that will endure for years to come.

Created by Shekhar Kapur and with Music by the legendary A.R. Rahman, Artists in Motion were humbled to bring this project to life from its early inception through to Finale.